Dweet App - The Uber of Retail
Zero to One App Design • Founding Product Designer
Connecting individuals with top retail brands to make finding and managing retail shifts effortless.
How can we create a seamless, mobile-first experience for talents and clients in a fast-paced retail staffing marketplace that enables Dweet to scale?
The Dweet App was designed to solve a recurring problem with communication and engagement between talents, clients, and administrators at Dweet. The communication was fragmented across emails, phone calls, and WhatsApp, leading to inefficiencies and missed opportunities. While our web platform worked for desktop users, the mobile version was not ideal for on-the-go needs of retail workers and store managers.
The challenge was creating a native mobile experience that prioritises the features talents and clients use most - chat, shift management, and timesheets - while leveraging push notifications and mobile-first design to increase engagement, reduce manual admin work, and keep all communications within a safe, moderated environment.
Revolutionising Retail by putting talents in control.
Unlike traditional agencies or outdated job boards, Dweet is the most tech-led platform in the industry, built for speed, transparency, and flexibility. Talents can view all available shifts in one place, apply in seconds, and receive real-time updates on their applications and timesheets. They choose who they work for, get direct feedback from brands, and earn rewards for great performance. With in-app chat and dedicated support, Dweet makes it easy to stay connected and easier than ever to get to work.
6 Months After Launch
3× Increase in Chat Volume
Talents are now more likely to message us directly through the app instead of reaching out to individual talent managers. This shift streamlines communication and makes the process more efficient for everyone.
24% increase in job applications
Talents are becoming more self-sufficient, applying for jobs through the app rather than relying on us to place them. Smart notifications also help guide them to relevant new opportunities.
82% of talents prefer using the App
In recent satisfaction surveys, users were more likely to recognise and recommend Dweet thanks to the friendly, intuitive experience. Features like the “Tinder-like” job application flow were frequently highlighted as both memorable and enjoyable.
For Talents
Find & Apply in Seconds
Talents can quickly explore job opportunities and confirm interest, making applications feel effortless and engaging.
Everything in One Place
Talents can view all upcoming and past shifts in a single timeline, including details about the job expectations and dresscode.
Right Time, Right Prompt
Smart push notifications remind talents when it’s time to take action like checking in, reducing friction and leading the talent to sucess.
For Clients
Real-Time Visibility
Store managers get a clear picture of who’s scheduled across shifts.
Book with Confidence
Testimonials and reviews are surfaced, reducing the decision-making friction, reinforcing trust and promoting repeat bookings.
Thanks for visiting!
Drop me a message @ beatriz.lopezneira@gmail.com