0 to 1 Product Strategy · AI-Driven Product Design · UX & Systems Thinking

Designer and maker driven by curiosity to solve complex problems. Let's work together.

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Featured works

App Marketplace

Engagement & Retention

The Tinder of Retail

Centralised the talent experience by launching a dedicated mobile app

Within six months, we moved 100% of activity to the app, transforming how bookings and communication happen — and unlocking exponential growth.

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AI Assessment

Operations

Retail Match Maker

Automated talent-client matching to enable scalable growth.

60% of matches now happen automatically, doubling the number of shifts while freeing the team to focus on sales expansion.

View case study

Engagement

12 min

User Satisfaction

4.5*

Experience

Founding Product Designer

Dweet

Jan 2023 - Present

Service & Product Design Lead (Wealth Management)

Söderberg & Partners

December 2021 - Jan 2023

Tech & Design Lead

Possible Futures (Frog Design)

January 2021 - December 2021

Product Designer

W12 Studios (TCS)

February 2020 - December 2020

Creative Technologist

Random International

April 2018 - September 2018

Circular Economy Makeathon

IDEO

2018

Education

Master’s Degree in Design Engineering

Imperial College London

September 2015 - June 2019

Data Driven Design - Quantitative Research for UX

Data Driven Design - Quantitative UX

Data Driven Design - Quantitative Research for UX

Interaction Design Foundation

October 2023 - February 2024

Inclusive Chatbot Design

Creative Computing Institute - UAL

May - July 2022

Creative Coding, Integrated Digital Media

NYI

September - December 2021

Python Teaching Fellowship

Code First Girls

September - December 2020

About me

I've lived in London, Paris, Madrid and spent a few months working in Stockholm. I grew up in the Canary Islands, where I developed a love for the outdoors. 🌱

I currently work remote from Spain but travel for in person workshops and meetings.

In my free time, you’ll find me decorating my flat, travelling and learning new skills, from creative code to ceramics! I love taking photos, surfing, yoga and enjoy experimenting in the kitchen 👩‍🍳.

I currently work remote from Spain but travel for in person workshops and meetings.